SISTERHOODIE

The Sisterhoodie is a regular hoodie with one powerful difference: the pockets have been moved to breast level to remind young women to check their breasts regularly for any early signs of breast cancer. 

The Sisterhoodie was launched in April 2016, and all the proceeds went to the National Breast Cancer Foundation. It was designed by fashion designer Peter Som. The project was initiated by Ogilvy & Mather New York. 

CW: Sean Buckhorn

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CW: Sean Buckhorn

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